Box-Experience – Let’s get ready to rumble!

Klitsch K.o. – The Duel of the Year

After year upon year of verbal fighting and clashes between Wladimir Klitschko and David Haye the Imtech arena in Hamburg was selected as the venue where this dispute was to be settled.

One of our customers tasked the specialists at Sportkultour with an assigment to create a campaign for this epic event. The lucky winners of the campaign not only got to experience the match at the Imtech arena but also got to prove their worth within the boxing ring themselves.

The first highlight of the programme was within Germany's best known box pallet: the legendary bar "Zur Ritze". The holy halls of the Ritze have already been visited and used by celebrities like Henry Maske, Graciano Rocchigiani and Dariusz Michalczewski in the past. This time around, our guests were instructed and introduced into the basics of boxing, tricks and ruses by the boxing champion Ina Menzer, before they themselves had the chance to try their hand in the boxing ring.

Following this unforgettable experience on Hamburg's Kiez the guests were treated to the VIP-Area of the Imtech arena, where they had a chance to recharge their batteries. And then, shortly before the clock struck 12 pm, the spectacular fight between the two giants for the world championship began. It took twelve thrilling rounds but afterwards Wladimir Klitschko left the boxing ring as the victor and our guests got to celebrate on the VIP-After-Show-Party. Let´get ready to rumble!

Event

Campaign

Location

Hamburg

Guests

15