A manufacturer of consumption goods wanted to offer his clientele an exceptional experience and used our classic On-Pack Promotion to do just that. Whenever a customer bought one of a group of selected items, said customer was issued a free sport event ticket. Following this, owners of such tickets were able to register on a microsite and pick one sport highlight out of an offer of 14.
We at Sportkultour were tasked with selecting fitting events and acquiring 50.000 tickets for said events. Moreover, seeing as we were the partnering agency for this promotion, it was our job to see to any questions regarding the promo-rights and the coordination between customer and all participiants.
Germay, Austria, Switzerland